Lifelong athlete, adventurer, and activist Scott Shotgun is creating a docuseries that examines the value that sport can bring to culture and communities around the world beyond just entertainment and burnt-out careers. I created a logo and identity system that was used to build out a pitchdeck for investors and a Squarespace website designed to attract interest and serve as an introduction.
A set of icons was created to categorize the different types of “sport” that would later be used on the pitchdeck and episode title sequences.
The project evolved (due to COVID19) and while the crew was unable to travel, meet strangers, and spend time in different communities, they decided to launch a podcast. I formatted quotes from each episode in a way that started to introduce the color system.
