Brand Manager
Ride Concepts (Owned by Fox Factory)
6/23–Current
Upon being acquired by Fox Factory, I moved into my current role as Brand Manager where I continue to conceptualize and execute our marketing campaigns and events while still being responsible for any creative assets the brand needs. Not only am I overseeing and strategizing the marketing plan, but I am heavily involved with product line planning and development, ensuring all new products and colorways are aligned with the brand positioning and will resonate with our audience. I am currently guiding the company through a rebrand that will launch for the 2025 season and introduce the brand into 2 new categories—technical mountain bike apparel and protection.
Creative Design Manager
Ride Concepts
11/21–5/23
As the Creative Design Manager for Ride Concepts I was responsible for leading a Shopify website redesign, optimizing our email flows, directing media and content production, copywriting, and planning the Go-To-Market calendar for our entire 2023 season. Through thoughtful design, the website redesign achieved a dramatic reduction in shoe returns over the 2022 season. Engaging copy and clear CTA’s consistently have our emails performing above peer averages. Through a fantasy-league-inspired contest and weekly flash sale strategy, we developed a benchmark campaign model for activating our sponsorship of one of the sports’ leading reality series.
Senior Designer
Graphiti Associates
11/20–11/21
My role with Graphiti Associates was centered around creating digital marketing designs, and websites, and maintaining brand equity for companies like Amazon, Zumiez, and Chubb Insurance among others. Working closely with a project manager, I was shifting focus between several accounts per day and presenting work to key stakeholders.
Design Director
Freelance
4/18–Current
I partner directly with clients as well as collaborate with design firms to help launch and grow brands in the outdoor, restaurant, and beer industries.
Lead Designer
KodakIt
4/17–4/18
As the lead designer for Kodakit I launched a new identity and created a more user-friendly website, all of which contributed to a 35% increase in community engagement and user sign-ups. Additionally, I was responsible for marketing assets and maintaining brand integrity across multiple platforms.
Senior Designer
Oracle (Sports Marketing)
5/16–1/17
During my contract period I led the redesign of the Oracle Team USA Base facility in Bermuda, launched a new identity for their partnership with the ITA, designed the OTUSA experience for Oracle Open World, and led creative for numerous sports marketing campaigns.
Designer
Trinity Brand Group
4/15–4/16
Responsibilities included branding and packaging design for food, beverage, and alcohol clients, leading creative on smaller accounts and art directing photo shoots for internal website and business development resources.
Designer
Alta.co
9/13–3/15
With thoughtful brand strategy and positioning, in addition to packaging and web design, I helped to modernize boutique wine brands in Napa and Sonoma counties. Responsibilities included art directing photo shoots and ensuring design work was on-brand from concept to production.
Designer
Flir Creative
3/12–9/13
I ensured brand consistency across several mediums and executed production design for local and regional clients spanning across several sectors including banking, architecture, construction, as well as dining and entertainment.
Adjunct Faculty
Western Washington University
2012
Delivered an existing curriculum for DSGN 270, Intro to Design thinking, history, and typography. Projects included exercises in letter syntax, logo design, layout and composition, and branding.
Design Intern
Tether
9/11–3/12
Working under multiple creative directors and senior designers, I was responsible for contributing concepts for logos and packaging for brands like Pepsi, Gatorade, Aquafina, as well as a couple local Seattle boutique brands in the CPG space.
References available upon request