When famed chef Rick Bayless decides to make a beer, you know it's going to be Mexican inspired! Tocayo Brewing Co. is influenced by the flavors of Mexico, brewing each beer with a unique ingredient to transport your taste buds and to pair well with classic Mexican dishes. 

Launching the brand with their flagship beer, a Hominy White Ale, Tocayo came to Trinity Brand Group to freshen up their look and create a compelling brand story and packaging system to build future offerings upon. Taking inspiration from taco trucks and the ingredients themselves, I created a fun, colorful packaging system that pays homage to its Mexican roots and Chicago origins. The packaging fits well within the microbrewery space, but definitely carves out a place for itself on shelf.  

Concept work. Completed while at Trinity Brand Group. 

I wanted to tie the logo to Tocayo’s hometown of Chicago by using the four stars and colors from the city flag.